In the world of association management, few things are as important as the financial health of an organization. In my almost 40 years as a certified public accountant, I have seen many organizations flourish – and fall apart – if daily financials and overall investment strategies are not properly managed. At SEVEN12 Management, we oversee literally hundreds of accounting codes, payments and receivables, investment portfolios, you name it. That’s why keeping on top of things and reporting properly to the board of directors is so important.
Have you ever struggled with conveying the value of membership? It’s a challenge to convince prospective and current members. Vincent Moulden, SEVEN12's Account Executive & Digital Media Manager, sits down with Courtney Stewart, SEVEN12’s Membership & Programs Manager to discuss how she faces this challenge.
Should young professionals attend conferences and training events? How do we get them (and their leadership) on board? What are young professionals actually looking for in a conference or professional training? How do we market to them appropriately?
The simple answer? All the services you want, at a fraction of the cost.