SEVEN12 Management Blog

Part 1-Building a Great Program Presentation: Components of a Quality Educational Program

Nov 25, 2019 11:00:00 AM / by Joanna Truitt

This is part one of a five part series on "Building a Great Program Presentation".

Every program starts with a great idea. Program execution, however, requires acute attention to delivery details and sound presentation design. Without care and consideration given to the details, the intended message will fall flat for participants.

How do you turn that great idea into a quality program? Here are some tips that will help any presenter “up his/her" game. 




A. The program is well-defined through:

  • A short description that, in 2-3 sentences, meaningfully describes what is to be covered
  • A stated level of complexity: overview, intermediate, or advanced (#2 in the Series)
  • Learning Objectives that clearly define the intended outcomes as a result of the presentation; (typically no more than three objectives for a 60-90-minute presentation) (#3 in the Series)
  • A target audience identified based on function and pre-requisite experience

B. Program Content is:

  • Developed by Subject Matter Expert(s) recognized as a domain expert and authority on the topic
  • Proper in citation of facts, data, quotes, paraphrasing and supplemental information
  • Objective in its delivery; free from sales or product pitches
  • Able to stand up to peer review and fact checking
  • Presented in a professional manner
  • Aligned with a specific level of complexity and identified audience

C. Program Delivery is:

  • Consistently designed and structured
  • Interactive to promote learning and concept retention
  • Includes “real” case studies applied in diverse settings and representing real life client situations
  • Provides resources the participant can use as a reference guide in the field

You’ve followed the A., B., C. approach to planning and now it’s time to develop your presentation.  Here are some tips that will ensure your presentation showcases your thoughtfulness and planning:

  1. Always start with an introduction slide to reinforce Subject-Matter-Expert status:
    1. Credentials
    2. Current position and employer
    3. Short bio (2-3 sentences)

  2. Display and articulate the Learning Objectives – this sets the expectation for the program

  3. Present content in an orderly fashion and in a way that promotes learning:
    1. Ensure each slide has no more than 3-5 bullet points or facts
    2. Use images, diagrams, and stories to drive home a point or illustrate a concept
    3. When transitioning concepts or topic, tie back to the learning objectives
    4. Introduce activities and case studies that demonstrate use patterns and concept application
    5. Provide attendees with reference material and relevant content resources
    6. Conduct regular audience “check-ins” – continuously try to measure engagement and retention
    7. Summarize key points before moving on to next learning objective or content section

  4. Leave time for:
    1. Questions & Answers
      • Repeat the question asked before providing response to ensure it was heard by all and correctly heard by the presenter
      • Reference back to a bullet point in the presentation; use an example to reinforce your response
    2. Review key points and tie them back to the learning objectives
    3. Completion of the program evaluation either paper or online (#4 in the Series)

Comments or questions? Comment below or email me at


Topics: Association Management, Professional Development & Certification

Joanna Truitt

Written by Joanna Truitt

Joanna Truitt is the Vice President for Professional Development at SEVEN12 Management. When not thinking of ways to strengthen programs she covets sunshine and warm blue-green bodies of water and has a hard time maintaining control when her Green Bay Packers are playing and not winning. She can be reached at