The Importance of First Impressions

Sep 19, 2019 3:16:01 PM / by Stacie Binnix

As the Office Manager for SEVEN12 Management, I am the first person you encounter when you arrive at our headquarters. I take extra care to make sure your first impression of our business is a positive, and lasting, one. 


Notice Office Surroundings

giphy (1)In their daily routine, team members will come through the door thinking about their workday and everything they need to accomplish. It's easy not to notice the surroundings of the office when your mind is busy ensuring the success of our clients. In order to improve the first impression of the office, I make a conscious effort to look at the space from a client’s perspective.
I make sure to focus on the details. These details can be the paint color, the lighting, artwork, or even the presence of our company logo.

It is extremely important to make sure the office space is welcoming, neat, and organized in order to facilitate great customer service. This can consist of providing charging stations, collaborative workspaces, and refreshments to our clients. These extra touches say “we care about you” and can insure a positive interaction with a client.

Official Brand Ambassador

Have you ever walked into a business and can’t find anyone to greet you? There can be an uneasy feeling of not knowing whether you are in the right spot or what you should do to let someone know you have arrived. That's why it’s important to have a Brand Ambassador to welcome you! The Brand Ambassador is the first person our client encounters when entering the reception area and helps set the initial feel and tone of the company. I know of many businesses that use automated systems in the reception area. The reality is that there is only so much an automated system can do when physically greeting visitors. The personal touch of having someone to greet you, answer questions and direct you to the appropriate person is just another way of letting our clients know we care.                                 

First Impressions at a Conference 

When SEVEN12 puts on events for our clients, no detail is overlooked. We realize that first impressions are made very quickly and if the details of creating a positive experience are overlooked it can reflect poorly on the brand. A great first impression creates trust with attendees which is beneficial for both parties.  

source (2)At conventions, SEVEN12 creates a welcoming atmosphere at the registration desk. The registration desk is neat, organized and runs efficiently. Greeting the attendees with a smile and providing them with all the information they need to have a smooth and successful experience will provide the best first impression. This feeling sets the tone for the entire event and will affect an attendee’s mood until they sit down for their first session.                                        

Lasting Impression 

SEVEN12 prides itself on the personal touch we give to each of our clients. We want our clients to know that we care about them and will do anything to create a successful partnership. We strive for our first and last impression to be memorable, professional, and productive.

Interested in learning more about how SEVEN12 can help your organization create a great first impression? Contact us at


Topics: Association Management

Stacie Binnix

Written by Stacie Binnix

Stacie Binnix is the Office Manager and Accounting Assistant at SEVEN12 Management, where she is responsible for the day-to-day office functions while providing excellent customer service and client support. Stacie loves spending time with her three boys and her husband. She enjoys being outside by the water as much as possible. She can be reached at