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About WF&FSA

The Wholesale Florist & Florist Supplier Association (WF&FSA) is a global membership trade association. Its members include wholesaler-distributors, hardgoods manufacturers, domestic growers and shippers, hardgoods importers, fresh floral product importers, transportation providers, sales representatives and other service companies throughout the world. WF&FSA's programs, services, events and communications are designed to provide the solutions, guidance and information for its member’s companies. 

“Being involved in a fast-moving wholesale distribution business, having the SEVEN12 Management team orchestrate our trade association’s events makes participation at the volunteer level so much more effective.”

Tim Dewey

Tim Dewey
WF&FSA President-Elect; DVFlora

Top Accomplishments

Planning for the Future

Under SEVEN12 Management, WF&FSA has grown its financial reserves to two times its annual operating revenue, to ensure the financial viability of the association for years to come.


Reaching the Best in the Industry

WF&FSA conference registration has soared, from 163 attended in 2009, prior to SEVEN12 Management, to almost 900 attendees six years later.


An Innovative Approach

WF&FSA continues to build a modern, digital footprint, including cutting edge video production and social marketing to ensure it’s growing its membership base and industry exposure.

WFFSA Floral Distribution Conference

How can SEVEN12 Management help?

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